Persuasion: A Key Idea for Business and Society by Stephen Dunne on Iphone New Format

Persuasion: A Key Idea for Business and Society by Stephen Dunne

• Persuasion: A Key Idea for Business and Society
• Stephen Dunne
• Page: 162
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781032514093
• Publisher: Taylor & Francis

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Best ebook downloads Persuasion: A Key Idea for Business and Society English version by Stephen Dunne

Overview

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question. The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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